It seems that the latter is the way things are headed, but whether that will even be enough to offset the advertising losses remains to be seen. Should he move more into line with previous Twitter management, and provide more moderation and safety controls to maximize appeal to ad partners, or should he stick to his guns, and make a bigger push on Twitter Blue and other monetization elements, which would also enable him to continue his free speech push? But at the same time, Musk’s push to loosen the rules around free speech, while also allowing previously banned users back in the app, and sharing conspiracy theories and questionable content himself, has done nothing to reassure advertisers of a safe environment for their promotions. In some ways, many of these changes were inevitable – as noted, Twitter was losing $4 million per day under the previous management. That’s why Twitter is still cutting staff, and working to renegotiate deals, while it’s also restricting SMS 2FA to reduce telecommunications charges, and implementing fees for API usage.

It’s likely no longer losing $4 million per day, as Elon claims it was when he took over at the app, but it’s also likely still not in the black, with newer revenue drivers like Twitter Blue failing to become significant contributors to the bottom line as yet. Late last week, The Wall Street Journal reported that Twitter revenue is down 40% year-over-year, with the majority of the app’s top advertisers ceasing their spending in the wake of Elon Musk’s takeover at the app.īased on estimates, that suggests that Twitter may still be operating at a loss, despite Musk’s broad-scale cost reduction push. By then, however, live streaming had been incorporated into Twitter direct, enabling users to both stream and save their broadcasts within their tweets.īut now, that option is being removed, likely as part of a renegotiated deal with AWS, as Twitter looks for any way to cut costs that it can find.īecause despite massive staff cuts, office closures and garage sales, Twitter is still not on a path to making money, with new reports suggesting the company will be lucky to break even in 2023.

Periscope rode the live-streaming fad, initially led by Meerkat, to become the main destination for live video, before interest in the functionality faded, and the separate Periscope app was eventually shut down in 2021. Twitter has enabled users to save their live broadcasts since 2016, when Periscope was the only live-streaming option attached to the app.

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